Post by account_disabled on Dec 24, 2023 6:04:35 GMT
The new Apple AirPods Pro ad , which was released during the Grammy Awards that took place on Sunday, March 14 in Los Angeles, features the Japanese skipping rope phenomenon Kengo Sugino , who does not hesitate to demonstrate his skill by performing pirouettes and dodging the ropes with their somersaults. Directed by Imperial Woodpecker's Sam Brown for TBWA/Media Arts Lab, "Jump" shows Sugino accomplishing authentic gymnastic feats and playing jump rope with everyday objects that transform into ropes . A dog leash, a hose, or even the strips of a basketball court take on a new role when Sugino jumps over them.
The specialist tours various parts of the neighborhood while passers-by join in the euphoria he transmits. At one point, Sugino even falls on a mural in the form of animated graffiti. The objective of this Phone Number List creativity, in any case, is to show that no matter what happens, the AirPods will continue in place as if they were glued together . Being wireless headphones, this holding capacity is key , since we will surely use them on the move, and we all know how annoying it is to have to reposition ourselves all the time.
Likewise, one of the purposes of this advertising piece, which continues the path of the previous Apple AirPods spot, "Bounce" , is to go beyond the screen and inform that with these headphones the listener will be able to let themselves be carried away by the music , since the entire outside noise and sound will be completely obscured. In this case, the song that plays is " Fallin' Apart" , by Australian artist Young Franco, along with Pell and Denzel Curry. The campaign also extends to social networks with an augmented reality filter on Snapchat , one of the first to use the platform's new full-body tracking technology. Thus, the user will be able to jump rope virtually.
The specialist tours various parts of the neighborhood while passers-by join in the euphoria he transmits. At one point, Sugino even falls on a mural in the form of animated graffiti. The objective of this Phone Number List creativity, in any case, is to show that no matter what happens, the AirPods will continue in place as if they were glued together . Being wireless headphones, this holding capacity is key , since we will surely use them on the move, and we all know how annoying it is to have to reposition ourselves all the time.
Likewise, one of the purposes of this advertising piece, which continues the path of the previous Apple AirPods spot, "Bounce" , is to go beyond the screen and inform that with these headphones the listener will be able to let themselves be carried away by the music , since the entire outside noise and sound will be completely obscured. In this case, the song that plays is " Fallin' Apart" , by Australian artist Young Franco, along with Pell and Denzel Curry. The campaign also extends to social networks with an augmented reality filter on Snapchat , one of the first to use the platform's new full-body tracking technology. Thus, the user will be able to jump rope virtually.