Post by account_disabled on Feb 18, 2024 8:19:11 GMT
Outside of being captivating, visuals can also be tactically used to inform and explain a product’s value or function in some situations where words may fall flat. As Claude Hopkins points out: People will not be bored in print. They want to be amused or benefited. They want economy, beauty, labor saving, good things to eat and wear… But they will never know it unless the headline or the picture tells them. The visuals you use may therefore have an impact on whether or not a potential customer can.
Consider relatively new technology, like Square. If you check out Square’s Buy TG Database homepage, you’ll see the deliberate use of a visual where the product is in action—helping to clearly explain to new visitors that Square is a product + software that allows you to accept credit cards on the go: Applying Hopkins’ practices for “print” to the web, this smart use of a visual helps communicate to potential Square customers (who may not be very technical) exactly what they can expect, something that may have been quite a deal more difficult with words alone.
2. On Product Type and Image Effectiveness As with everything else, CRO for eCommerce tends to be a bit trickier when it comes to image use. I’ll highlight some of the more interesting studies I’ve found to show you what I mean. In a nutshell though, browsing patterns and product type need to be closely considered. As pointed out in this excellent post by Peep Laja, the eCommerce site BrickHouse Security saw a large lift in conversions when they added product images in their drop-down search.
Consider relatively new technology, like Square. If you check out Square’s Buy TG Database homepage, you’ll see the deliberate use of a visual where the product is in action—helping to clearly explain to new visitors that Square is a product + software that allows you to accept credit cards on the go: Applying Hopkins’ practices for “print” to the web, this smart use of a visual helps communicate to potential Square customers (who may not be very technical) exactly what they can expect, something that may have been quite a deal more difficult with words alone.
2. On Product Type and Image Effectiveness As with everything else, CRO for eCommerce tends to be a bit trickier when it comes to image use. I’ll highlight some of the more interesting studies I’ve found to show you what I mean. In a nutshell though, browsing patterns and product type need to be closely considered. As pointed out in this excellent post by Peep Laja, the eCommerce site BrickHouse Security saw a large lift in conversions when they added product images in their drop-down search.