Post by account_disabled on Mar 5, 2024 3:33:20 GMT
We know that social networks in general have the power to influence our perception of reality. This thesis that we have been accustomed to hearing for years now goes beyond rhetoric when it comes to image and perception of beauty. Those of you who have never used Instagram filters before posting a selfie, cast the first stone! Or again, who hasn't been tempted to download one of those "beauty apps" thanks to which your appearance can be changed in one shot? Precisely on the use made of filters and the idea of inauthentic beauty, Dove has decided to promote a battle against its distortion.
Dove's brand activism Since 2004, Dove - as a personal care brand - has wanted to materialize its brand activism towards all women, especially younger ones. Dove's need to promote increasingly intense activism derives from the exasperation Belgium Phone Number of the concept of beauty . Today, in fact, the stereotyped idea of beauty on social media is far from what Kant theorized: "What is beautiful is not beautiful, but what is liked is beautiful." Scrolling through the Instagram feed everyone seems happy, fulfilled, with dazzling smiles, without a wrinkle, without a pimple or any imperfection.
All this triumph of beauty is insidious for the new generations, who are dazzled by beauty and perfection. The glare, however, can turn into a trap that undermines self-esteem and authentic beauty. How can one be accepted if one does not embody the canons approved by virtual reality? How can you stand out in the world if you don't convey a cool aesthetic image of yourself? So Dove wanted to clear what lies behind a photo. In the video, Dove reports the true story of a little girl, obsessed with using a tool to edit her image before posting it on social media.
Dove's brand activism Since 2004, Dove - as a personal care brand - has wanted to materialize its brand activism towards all women, especially younger ones. Dove's need to promote increasingly intense activism derives from the exasperation Belgium Phone Number of the concept of beauty . Today, in fact, the stereotyped idea of beauty on social media is far from what Kant theorized: "What is beautiful is not beautiful, but what is liked is beautiful." Scrolling through the Instagram feed everyone seems happy, fulfilled, with dazzling smiles, without a wrinkle, without a pimple or any imperfection.
All this triumph of beauty is insidious for the new generations, who are dazzled by beauty and perfection. The glare, however, can turn into a trap that undermines self-esteem and authentic beauty. How can one be accepted if one does not embody the canons approved by virtual reality? How can you stand out in the world if you don't convey a cool aesthetic image of yourself? So Dove wanted to clear what lies behind a photo. In the video, Dove reports the true story of a little girl, obsessed with using a tool to edit her image before posting it on social media.