Post by account_disabled on Mar 10, 2024 7:02:30 GMT
The launch of Kozel beer in Italy: a multimedia marketing campaign The Olda goat is the protagonist of the creative strategy that accompanies the announcement of Peroni's latest innovation, Kozel beer. BY MARTA LONGO CASE STUDIES , MARKETING , SOCIAL MEDIA Table of Contents Don't feel like reading? Try listening to the article in audio modeVoiced by Amazon Polly Admit it, those of you who have followed the story have wondered what an enormous goat was doing in the middle of Piazza Gae Aulenti in Milan. , launched in Italy in April 2021. The ambitious objective of the campaign is to bring Italians closer to the values that have made Velké Popovice, the village where the beer was born, famous : hospitality , tradition and collaboration .
The brewery's mascot is, in fact, a goat, the one that has Germany Phone Number Data become the undisputed protagonist of the teaser campaign . To understand something more about her, however, it is necessary to move to the central region of Bohemia, 25km from Prague. The launch of Kozel beer in Italy: a multimedia marketing campaign The Olda goat is the protagonist of the creative strategy that accompanies the announcement of Peroni's latest innovation, Kozel beer. BY MARTA LONGO CASE STUDIES , MARKETING , SOCIAL MEDIA Table of Contents Don't feel like reading? Try listening to the article in audio modeVoiced by Amazon Polly Admit it, those of you who have followed the story have wondered what an enormous goat was doing in the middle of Piazza Gae Aulenti in Milan.
Well, it is a guerrilla marketing campaign for Kozel beer , launched in Italy in April 2021. The ambitious objective of the campaign is to bring Italians closer to the values that have made Velké Popovice, the village where the beer was born, famous : hospitality , tradition and collaboration . The brewery's mascot is, in fact, a goat, the one that has become the undisputed protagonist of the teaser campaign . To understand something more about her, however, it is necessary to move to the central region of Bohemia, 25km from Prague.
The brewery's mascot is, in fact, a goat, the one that has Germany Phone Number Data become the undisputed protagonist of the teaser campaign . To understand something more about her, however, it is necessary to move to the central region of Bohemia, 25km from Prague. The launch of Kozel beer in Italy: a multimedia marketing campaign The Olda goat is the protagonist of the creative strategy that accompanies the announcement of Peroni's latest innovation, Kozel beer. BY MARTA LONGO CASE STUDIES , MARKETING , SOCIAL MEDIA Table of Contents Don't feel like reading? Try listening to the article in audio modeVoiced by Amazon Polly Admit it, those of you who have followed the story have wondered what an enormous goat was doing in the middle of Piazza Gae Aulenti in Milan.
Well, it is a guerrilla marketing campaign for Kozel beer , launched in Italy in April 2021. The ambitious objective of the campaign is to bring Italians closer to the values that have made Velké Popovice, the village where the beer was born, famous : hospitality , tradition and collaboration . The brewery's mascot is, in fact, a goat, the one that has become the undisputed protagonist of the teaser campaign . To understand something more about her, however, it is necessary to move to the central region of Bohemia, 25km from Prague.