Post by habibkhan31 on May 2, 2024 6:13:20 GMT
Conversion mission! Here's the difference between leads and prospects and how to transform one into the other The main objective of any business that sells products or services is to acquire new customers , but it is equally important to create loyalty, to continue selling over time and increase turnover. With the advent of digital it is possible to monitor all phases of the Buyer's Journey (user purchasing process), therefore also using the most appropriate tools and applying the best strategies. Very often, however, even when delving into web marketing, it is easy to confuse some terms, which leads to inevitable strategic errors. For example, do you think you don't know the difference between leads and prospects ? Let's clarify.
Buyer's Journey: what it is and what its phases are Before Estonia Phone Number List specifying the difference between leads and prospects , it is important to focus on the Buyer's Journey to understand how the user's role changes from a simple visitor of a site to a real customer , then distinguish two fundamental moments of his "journey" towards the purchase. The Buyer's Journey is divided into 5 main phases: Awareness Interest Considerations Decision Action At the beginning the user understands that he has a "problem", but does not yet know what it is and how to solve it; when he then identifies it, he begins to look for practical solutions to solve it, then examines different options and chooses the solution that best responds to his problem.
What is the difference between leads and prospects and why it is important to know it The various phases of the Buyer's Journey correspond to different roles that the user assumes in the different phases of the Buyer's Journey, namely: stranger visitor leads prospects customer In particular, lead and prospect are terms that are often used as synonyms, but have different characteristics and meanings, as they refer to two very distinct moments of the purchasing process . To make a lead generation strategy work oe that consists of attracting the interest of potential customers and obtaining sales transactions, it is important to know how to distinguish them and consequently create two types of communications and different and specific contents for each category of contact. Let's look at them specifically: The lead . This is a user potentially interested in your company's products or services, therefore not a simple visitorualified contact about whom you know some basic personal information because perhaps they registered on your site without providing consent to be contacted for commercial offers. The prospect .
Buyer's Journey: what it is and what its phases are Before Estonia Phone Number List specifying the difference between leads and prospects , it is important to focus on the Buyer's Journey to understand how the user's role changes from a simple visitor of a site to a real customer , then distinguish two fundamental moments of his "journey" towards the purchase. The Buyer's Journey is divided into 5 main phases: Awareness Interest Considerations Decision Action At the beginning the user understands that he has a "problem", but does not yet know what it is and how to solve it; when he then identifies it, he begins to look for practical solutions to solve it, then examines different options and chooses the solution that best responds to his problem.
What is the difference between leads and prospects and why it is important to know it The various phases of the Buyer's Journey correspond to different roles that the user assumes in the different phases of the Buyer's Journey, namely: stranger visitor leads prospects customer In particular, lead and prospect are terms that are often used as synonyms, but have different characteristics and meanings, as they refer to two very distinct moments of the purchasing process . To make a lead generation strategy work oe that consists of attracting the interest of potential customers and obtaining sales transactions, it is important to know how to distinguish them and consequently create two types of communications and different and specific contents for each category of contact. Let's look at them specifically: The lead . This is a user potentially interested in your company's products or services, therefore not a simple visitorualified contact about whom you know some basic personal information because perhaps they registered on your site without providing consent to be contacted for commercial offers. The prospect .