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Post by account_disabled on Oct 25, 2023 5:38:53 GMT
What do they buy (anomalies in the product mix)? What discourages customers (reasons and barriers)? What do your customers need (qualitative analysis)? This method allows you to identify areas for optimization: Target your ads more effectively and reduce customer acquisition costs by focusing on positive product or brand reviews for specific customer segments. Increasing the effectiveness of merchandising based on data on what individual customer segments buy (RFM) and inventory optimization (reducing stocks of less popular products). Improving phone number list customer service - offering Priority Assistance to selected customer groups, improving response times, providing product return service tailored to customer needs. After mapping the data regarding the so-called points of contact between the consumer and the brand (Touchpoints) and appropriate characteristics - it's time to define what the ideal customer experience should be like. This process relies on data about your "ideal customer" profile, creating a loop that drives sales and encourages customers to reorder your product - almost on autopilot.
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